VOLKIE YELKOVAN
Product Marketing | Go to Market | Product Management
Going to Market for a new product, feature or a solution can be a complicated journey, where risks include lost revenue, lost market share, increased cost, or even arriving to a wrong destination (the land of “no product market fit”).
Product marketing and GTM, is the trusted guide on this journey, who can mitigate all these risks while ensuring a fun and timely journey.
WHO AM I?
I am a Product Marketing and Go-to-Market leader with global experiences in B2B and B2C marketing at small and large technology companies, launched hundreds of products and features covering SaaS, advertising, marketing, software, service, technology licensing, and hardware solutions.
I managed cross functional teams of marketing, product, sales, support, engineering and delivery at WW locations.
I consistently delivered customer centric and innovative product solutions by using actionable, prioritized customer, market, competitive and internal insights.
I operate with an excellent balance of thinking and doing with a bias for action, customer obsession, ownership, passion, and persistence.
In addition to a Master's in IT, I am certified in digital marketing, inbound marketing, sales enablement, content marketing and social media marketing.
